Below is a list of the skills we teach at The CEO & Entrepreneur Boot Camp. Lacking any one of them can kill a company or doom it to the “living dead” barely surviving. No one builds a successful business alone, though. It requires a team.
Only about 1 in 17,000 companies reaches $100M. Only 0.4% will break even $10 million. This is because the larger the company gets, till a certain point, the more skills you need. Companies over 100 people then become easier and easier to run because the systems, people and teams are in place. Startup CEO is the hardest job in the world. And also, the most valuable skills. Every billionaire self-made learned these skills.
Yet most young, naive Entrepreneurs dream of building that $1 billion company. Not going to happen except in very rare circumstances that combine lots of skill, experience and a great team with some luck too.
Any good CEO needs to be good at these things, which take years' experience to develop. They are all “arts” not just simple skills you can learn rapidly.
- Marketing & Branding
- Product Development & Innovation
- Operations, customer services
- Raising capital
- Competitive Intelligence
- Market Research
- Competitive Strategy
- Organizational Development (OD)
- Industry/domain expertise
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Now the CEO does not need to be an expert in these, but that expertise is needed on a team, and they need to understand how to manage that area including knowing when someone else is good at it to execute. I have created a free 3-part video course here reviewing this in more detail called The Entrepreneur's Journey here. We believe our CEO Boot Camp will triple any Entrepreneur’s chances of success. As the curriculum addresses 18 of the top reasons for failure of startups voiced by CEOs who shut down their company.
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Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. And helps established companies scale faster using the six AirTight Management™ systems. And helps companies successfully raise capital.
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