Entrepreneurship Tips — Business Tips

Planning for Higher Sustainable Competitive Advantage (SCA)

Posted by Robert Norton on

Planning for Higher Sustainable Competitive Advantage (SCA)

  I find that pitch decks to investors fail to articulate how they will maintain a market lead and build barriers to entry around their business over time, as more competitors emerge. We teach 17 ways to increase SCA at The CEO Boot Camp and in our scaling consulting work. I would recommend adding two additional slides to the standard 10-12 most have in their decks. This will impress investors far more than some fancy graphics or massive TAM market claims. Slides to add: Sustainable Competitive Advantage (SCA) - How will you evolve your barriers to entry over time. The...

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How Big A Market Should A Startup Company Target?

Posted by Robert Norton on

How Big A Market Should A Startup Company Target?

There are many factors, and it is too complex to offer a standard answer. You need to hire a consultant that is a CEO/Founder with lots of experience to discuss things for 1–2 hours. One way around this is to set hourly rates for the founders and track time to allocate it according to contribution. Shares are earned with seat equity. A simple spreadsheet with monthly invoices submitted by everyone is easy to do. There are plenty of software solutions for this too, but likely best only when it gets complicated with many founders. People and Founders are never “equal”...

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If I Pitch an Idea to a Private Investor, What Happens If They Steal It?

Posted by Robert Norton on

If I Pitch an Idea to a Private Investor, What Happens If They Steal It?

Ideas are worthless. And it would be totally legal for them to steal them. Maybe you are confusing patents, copyrights and other intellectual property. An “idea” has no legal protections. And you can be pretty sure you are not the first one to have any given idea too. And if anyone can steal a single “idea” and replicate your business, it is a very bad business. What you need is lots more including many things like a business model, target market, product/service and hundreds of ideas. Companies need a team, plan and many protectable ideas. These are protectable intellectual property...

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How can you ensure consistent customer service training for employees in your small business?

Posted by Robert Norton on

How can you ensure consistent customer service training for employees in your small business?

It all starts with a strong, documented values statement that is taken very seriously at every stage. This means enforcing it and using it as a basis for reviews, bonuses, and promotions in a visible way. Here are more key component of a process that will work: Training for employees in this and your company's value proposition. Including ethical behavior for long-term, mutual benefit. A win-win relationship with customers, not a transactional one. A culture of customer service. Employees are not allowed to bad mouth customers. That is attitude and can run off the rails if not limited. Use video...

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How Can A Young Tech Company Compete Against Established Players In The Market?

Posted by Robert Norton on

How Can A Young Tech Company Compete Against Established Players In The Market?

Startups should never, ever, never compete with big companies. They must offer something different. “Differentiated” is the most important word in designing a startup market entry strategy. Look at this diagram and decide how you can adjust your company to be in the top right quadrant. Without that you have no chance of surviving, never mind profiting, because you will compete with companies 100 to 1,000,000 times larger than you with already developed marketing and sales channels and huge budgets.     Only these kinds of companies will attract investors (needed to grow) and top employees because they know the...

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