Entrepreneurship Tips — Financing

How Do You Determine The Distribution of Equity Among Co-founders When Starting A New Company?

Posted by Robert Norton on

How Do You Determine The Distribution of Equity Among Co-founders When Starting A New Company?

There are many factors, and it is too complex to offer a standard answer. You need to hire a consultant that is a CEO/Founder with lots of experience to discuss things for 1–2 hours. One way around this is to set hourly rates for the founders and track time to allocate it according to contribution. Shares are earned with seat equity. A simple spreadsheet with monthly invoices submitted by everyone is easy to do. There are plenty of software solutions for this too, but likely best only when it gets complicated with many founders. People and Founders are never “equal”...

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If I Pitch an Idea to a Private Investor, What Happens If They Steal It?

Posted by Robert Norton on

If I Pitch an Idea to a Private Investor, What Happens If They Steal It?

Ideas are worthless. And it would be totally legal for them to steal them. Maybe you are confusing patents, copyrights and other intellectual property. An “idea” has no legal protections. And you can be pretty sure you are not the first one to have any given idea too. And if anyone can steal a single “idea” and replicate your business, it is a very bad business. What you need is lots more including many things like a business model, target market, product/service and hundreds of ideas. Companies need a team, plan and many protectable ideas. These are protectable intellectual property...

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What Is A Reasonable Salary For Early Founders When Raising Outside Capital?

Posted by Robert Norton on

What Is A Reasonable Salary For Early Founders When Raising Outside Capital?

A reasonable salary for any CEO or founder is a $100K to $200K today. This depends on their experience and market value which could easily be $500K+. A CEO with ten years in that seat is worth $300K to $500K base salary, but investors want them to have skin in the game and urgency too. Like a salesperson you never pay them enough in base salary to be totally happy, or financially comfortable. Stock value should be the main long-term motivation. At 20% capital gains tax, not 50%+. What is more important is that the base salary is a small...

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Can a CEO of a Company Take Money from His Own Company that He Owns Privately?

Posted by Robert Norton on

Can a CEO of a Company Take Money from His Own Company that He Owns Privately?

Sure, as long as they own 100% of the stock, they can do pretty much anything they want, within tax laws of course. They can pay themselves any salary, issue dividends, make a loan to themselves, etc.  However, the minute one other person owns one single share of stock, this changes dramatically. Now they have what is called “A fiduciary duty” to the other shareholder(s) to do only things that are in the best interest of the company. This has a very high legal standard called “Utmost good faith”. And if you violate this principle, then you can be sued...

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How do You Get Funds to Start with?

Posted by Robert Norton on

How do You Get Funds to Start with?

Raising money is very difficult and only possible for companies that can grow large and provide a nice return to investors that warrants the risk. This is for “Equity” or stock sales. Debt can be used with home equity loans, credit cards, friends and family though if you are just starting and have no product or team. I recommend you do not start a company without at least 6 months personal expenses in the bank. Most of your input to create value (so shares can be sold for something over $0.00) will be from sweat equity. This “bootstrapping” creates value...

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