What Does It Take to Build A $100M Company – Matrix?

Posted by Robert Norton on


And beat the odds that only 1 in 6,300 will reach this level of annual sales. The attached diagram shows the skills, systems and experience needed on that team. Each cell would take at least 5 years’ experience to acquire and master that skill area. So, we are looking at 100 years of experience cumulative for the company as a whole.

Most people think they are “ready to scale” as soon as they have some sales. This is never true. In fact, you need at least 4 levels of stuff in 5 business areas, or your odds of success are very low. This can be thought of as the “do, hire/train, manage, plan” levels too. And maps into individual contributor, manager, executive and CEO/board (long-term vision stuff).


It takes many years to acquire the skills needed to build a significant company. Anyone can build and run a small company with ~7 people. After that, the skills required are very different. And you need a senior team (c-suite or fractional) that consists of at least 3 leaders for vision/product, operations, and marketing/sales. Ideally, each should have 15+ years’ experience and be equity holders with "golden handcuffs". Attempting to build a significant company alone never works, literally. You can build a tiny house alone, but not a skyscraper.

Register for a free workshop Want to 2X, 3X or more your valuation? Join me for a free workshop on creating more Sustainable Competitive Advantage at our monthly webinar for growth companies that want to hit $10M, $100M or even $1B in sales eventually.

Register here:  https://airtightgrowth.com/growth-and-scaling-workshop/ 

This monthly event is for CEOs at $1M plus companies and those preparing to scale in the years to come. It is held on the first Wednesday of each month and replays are sent to registrants. All twelve sessions are available for a fee, with recording for your entire management team. And get lots of free resources for startups under $1M annual sales at www.EntrepreneurshipU.com. We help companies get to $10M, then $100M in sales after product-market fit is achieved by installing everything needed to scale. See www.AirTightGrowth.com 

Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. He helps established companies scale faster using the six AirTight Management™ systems. And helps companies raise capital.

What can we help you with today?  Scaling, training, consulting, coaching?
 (619) SCALE06 or (619) 722-5306 9am-6pm CT
Schedule a free 30-minute strategy session by clicking here.

Share this post

← Older Post Newer Post →


Leave a comment

Please note, comments must be approved before they are published.