Are Your Clients Marketing and Story as Good as Their Innovations?

Posted by Robert Norton on

I'm reposting this image because it is great stuff. We "buy on emotion", more than logic, and remember by stories. Ten million years of evolution created our human ability to remember PERSONALITIES. Good versus bad. 

 

A brand is just a company personified. And a story is a collection of personalities made memorable.

But to truly be successful and grow, or scale at 50%+ CAGR, you also need strong innovation and protect ability.

As The Father of Management said: "A company has two jobs. Innovation and marketing". Only those that do both well will scale to $100M+ which only 1 in 6,300 companies ever achieves.

Register for a free workshop Want to 2X, 3X or more your valuation? Join me for a free workshop on creating more Sustainable Competitive Advantage at our monthly webinar for growth companies that want to hit $10M, $100M or even $1B in sales eventually.

Register here:  https://airtightgrowth.com/growth-and-scaling-workshop/ 

This monthly event is for CEOs at $1M plus companies and those preparing to scale in the years to come. It is held on the first Wednesday of each month and replays are sent to registrants. All twelve sessions are available for a fee, with recording for your entire management team. And get lots of free resources for startups under $1M annual sales at www.EntrepreneurshipU.com. We help companies get to $10M, then $100M in sales after product-market fit is achieved by installing everything needed to scale. See www.AirTightGrowth.com 


Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. He helps established companies scale faster using the six AirTight Management™ systems. And helps companies raise capital.

What can we help you with today?  Scaling, training, consulting, coaching?
Call
 (619) SCALE06 or (619) 722-5306 9am-6pm CT
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