Entrepreneurship Tips

Are Your Clients Marketing and Story as Good as Their Innovations?

Posted by Robert Norton on

I'm reposting this image because it is great stuff. We "buy on emotion", more than logic, and remember by stories. Ten million years of evolution created our human ability to remember PERSONALITIES. Good versus bad.    A brand is just a company personified. And a story is a collection of personalities made memorable.But to truly be successful and grow, or scale at 50%+ CAGR, you also need strong innovation and protect ability.As The Father of Management said: "A company has two jobs. Innovation and marketing". Only those that do both well will scale to $100M+ which only 1 in 6,300...

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Planning for Higher Sustainable Competitive Advantage (SCA)

Posted by Robert Norton on

Planning for Higher Sustainable Competitive Advantage (SCA)

  I find that pitch decks to investors fail to articulate how they will maintain a market lead and build barriers to entry around their business over time, as more competitors emerge. We teach 17 ways to increase SCA at The CEO Boot Camp and in our scaling consulting work. I would recommend adding two additional slides to the standard 10-12 most have in their decks. This will impress investors far more than some fancy graphics or massive TAM market claims. Slides to add: Sustainable Competitive Advantage (SCA) - How will you evolve your barriers to entry over time. The...

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When A Startup Founder Hires A Professional CEO, Does He Need To Have An Industry Background?

Posted by Robert Norton on

When A Startup Founder Hires A Professional CEO, Does He Need To Have An Industry Background?

  A good question, and one most professionals get wrong. Even professional recruiters. Although this can depend on many factors, generally speaking the CEO does not need to come from the industry.  The existing employees and team should bring the industry and domain expertise. If it is a raw startup with no staff, that is really a co-founder, not a “CEO hire”. And no good CEO is going to work for a founder that has little experience. Most experienced CEOs do not want to take raw startup risk, they come in later when the risk is fleshed out and scaling...

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How Big A Market Should A Startup Company Target?

Posted by Robert Norton on

How Big A Market Should A Startup Company Target?

There are many factors, and it is too complex to offer a standard answer. You need to hire a consultant that is a CEO/Founder with lots of experience to discuss things for 1–2 hours. One way around this is to set hourly rates for the founders and track time to allocate it according to contribution. Shares are earned with seat equity. A simple spreadsheet with monthly invoices submitted by everyone is easy to do. There are plenty of software solutions for this too, but likely best only when it gets complicated with many founders. People and Founders are never “equal”...

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How Do You Determine The Distribution of Equity Among Co-founders When Starting A New Company?

Posted by Robert Norton on

How Do You Determine The Distribution of Equity Among Co-founders When Starting A New Company?

There are many factors, and it is too complex to offer a standard answer. You need to hire a consultant that is a CEO/Founder with lots of experience to discuss things for 1–2 hours. One way around this is to set hourly rates for the founders and track time to allocate it according to contribution. Shares are earned with seat equity. A simple spreadsheet with monthly invoices submitted by everyone is easy to do. There are plenty of software solutions for this too, but likely best only when it gets complicated with many founders. People and Founders are never “equal”...

Read more →