Top Books Recommended for All Serious Entrepreneurs & CEOs

These are the top recommended books of all times that all entrepreneurs and CEOs should read. They cover strategy, marketing, management, innovation, sales, finance, operations and scaling. And most are appropriate for early stage companies, from start-up to rapid growth companies. Our founder Bob Norton has read over 1,000 books on business, and these are the best that he recommends for every entrepreneur that wants to build a significant business.

The
Lean
Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Good
To
Great

Why Some Companies
Make the Leap &
Others Don't

Start
With
Why

How Great Leaders Inspire
Everyone to
Take Action

Blue
Ocean
Strategy

How To Create Uncontested Market Space And
Make The Competition Irrelevant

Zero To
One

Notes On Startup or
How To Build The Future

Built
To Last

Successful Habits of
Visionary Companies

Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

Competitive
Strategy

Techniques for Analyzing
Industries and Competitors

Entrepreneur
America

Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp

The Art
Of War

Complete Text of Sun Tzu's Classics, Ancient Chinese Military Strategist

Differentiate
Or Die

Survival in Our Era
Of Killer Competition

The Daily
Drucker

366 Days of Insight and Motivation for Getting the Right Things Done

The Marketing Classic Positioning

The Battle for
Your Mind

Little Red Book of
Sales Answers

99.5 Real World Answers That
Make Sales, and Make Money

Innovation and Entrepreneur
ship

Practice and
Principles

The Sportsman
ship
Of Business

Top 15 Secrets To Success
In Life & Business

Jack Welch and the 4 E's of Leadership

How to Put GE's Leadership Formula to Work in Your Organization

The
Innovator's
Dilemma

The Revolutionary Book That Will Change the Way You Do Business

United
We
Brand

How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Purple
Cow

Transform Your Business
by Being Remarkable

No-Excuses
Management

Proven Systems for Starting Fast, Growing Quickly, and Surviving Hard Times

Principle-Centered Leadership

The 7 Habits Of
Hightly Effective People

Crossing
The
Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Warren Buffett
On
Business

Principles from the
Sage of Omaha

This Is
Marketing

You Cann't Be Seen
Until You Learn To See

The
Founders

The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

The New One
Minute Manager

Based On the All-Time #1 Bestseller On Managing Your Work And Life

The E-Myth
Revisited

Why Most Small Businesses Don't Work and What to Do About It

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

The Effective Executive

The Definitive Guide to Getting the Right Things Done

Small
Giants

Companies That Choose to Be Great Instead of Big

Engines of Creation

The Coming Era of
Nanotechnology

Founder’s
Pocket Guide

Raising Angel Capital

Founder’s
Pocket Guide

Founder Equity Splits

Founder’s
Pocket Guide

Startup Valuation

Switch

How to Change Things
When Change Is Hard