Entrepreneurship Tips — Business Tips
What is Your Resource Saving Tip for Individuals?
Posted by Robert Norton on
According to this source, resources needed from the planet will be exceeded by human demand this August. I guess this means more people starve and suffer soon. I find most corporate ESG initiatives to be all PR and no real meat or commitment. What are you doing to reduce the human footprint on the planet? So many easy things every individual can do. Interestingly, I learned today from a related chart you can see at link below that almond milk uses 40.9% less water than cow's milk. And my doctor recommends it for less cholesterol, too. These easy choices...
How do You Get Funds to Start with?
Posted by Robert Norton on
Raising money is very difficult and only possible for companies that can grow large and provide a nice return to investors that warrants the risk. This is for “Equity” or stock sales. Debt can be used with home equity loans, credit cards, friends and family though if you are just starting and have no product or team. I recommend you do not start a company without at least 6 months personal expenses in the bank. Most of your input to create value (so shares can be sold for something over $0.00) will be from sweat equity. This “bootstrapping” creates value...
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- Tags: Business Tips, Financing
What are Some Ways for Startups to Invest in Marketing with Little Cash?
Posted by Robert Norton on
You cannot grow a company without some investment in sales and/or marketing. The question is really your time versus capital and which would generate the best results (ROI, speed, quality of leads, etc.). If your business model and products are sound, you should likely raise some capital, as it will be needed for more than marketing. It is nearly impossible to build a significant business without some capital and/or sweat equity invested. You cannot create something out of nothing.Social media allows unpaid marketing and is the most obvious strategy. This can be time-consuming but is also rapid to measure and...
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- Tags: Business Tips, Financing, Marketing
The Clash in Styles at Twitter is a Master Class in Management and Organizational Change
Posted by Robert Norton on
The clash at Twitter is a master class in management styles and a case study in what works and does not work, as well as radical organizational change. As Elon Musk's hard driving style is injected into Twitter's Millennial/woke/snowflake culture, explosive results must be expected. The two extremes in style and the rush to convert one culture into the other has created a circus to watch that has many lessons for all, including Elon. Elon's Asperger's Syndrome prevents him from understanding the needs of the people in the transition - though clearly many cannot make this transition too. Here...
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- Tags: Business Tips, Management, Operations
Do All Startups Bleed Money and Does Scaling Always Require Outside Investors?
Posted by Robert Norton on
This was a question from a prospective Entrepreneur. Maybe one that believes that he/she can create a company without any outside investors. Well, whenever you use the word “All” in a sentence you are almost always wrong, but it is true that the vast majority of startups and any company wishing to grow rapidly (scale) will require either outside investors, founder capital investment and/or sweat equity (founders working long-term for only equity). This is because you cannot create something out of nothing. Like in physics, matter cannot be created or destroyed, it only changes form. Cash investment must be converted...
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- Tags: Business Tips, Financing, Raw Startup, Scaling