Entrepreneurship Tips — Business Tips

How can you ensure consistent customer service training for employees in your small business?

Posted by Robert Norton on

How can you ensure consistent customer service training for employees in your small business?

It all starts with a strong, documented values statement that is taken very seriously at every stage. This means enforcing it and using it as a basis for reviews, bonuses, and promotions in a visible way. Here are more key component of a process that will work: Training for employees in this and your company's value proposition. Including ethical behavior for long-term, mutual benefit. A win-win relationship with customers, not a transactional one. A culture of customer service. Employees are not allowed to bad mouth customers. That is attitude and can run off the rails if not limited. Use video...

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How Can A Young Tech Company Compete Against Established Players In The Market?

Posted by Robert Norton on

How Can A Young Tech Company Compete Against Established Players In The Market?

Startups should never, ever, never compete with big companies. They must offer something different. “Differentiated” is the most important word in designing a startup market entry strategy. Look at this diagram and decide how you can adjust your company to be in the top right quadrant. Without that you have no chance of surviving, never mind profiting, because you will compete with companies 100 to 1,000,000 times larger than you with already developed marketing and sales channels and huge budgets.     Only these kinds of companies will attract investors (needed to grow) and top employees because they know the...

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What Are The Key Skills And Qualities That Every Successful Entrepreneur Possesses?

Posted by Robert Norton on

What Are The Key Skills And Qualities That Every Successful Entrepreneur Possesses?

I have a free 1-hour course on the skills that must be possessed by the senior team collectively. This can be viewed here: The personality traits that a strong entrepreneur must have include: Tenacity and the ability to ignore naysayers when they have deeper understanding of the problem the company is trying to solve Vision - The ability to see the future trend they are either creating or trying to leverage Intelligence - The critical thinking skills to properly weigh the many factors that are needed for most business decisions Leadership - The ability to convince others to follow them...

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What are the Most Common Mistakes that Entrepreneurs Make?

Posted by Robert Norton on

What are the Most Common Mistakes that Entrepreneurs Make?

Here is a short list of others, because there are hundreds: Assuming you can raise capital before you have a product, most cannot. Not building a team of 2–3 founders who can work for cheap or free for a year. You need this to build an MVP. This team needs marketing, sales and technical skills, not just product development, as the vision needs to be complete with a sales and marketing plan that requires senior expertise. Not doing sufficient market research and competitive intelligence to understand the target market and customer. Many are so paranoid of their idea being stolen...

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What is Your Resource Saving Tip for Individuals?

Posted by Robert Norton on

What is Your Resource Saving Tip for Individuals?

  According to this source, resources needed from the planet will be exceeded by human demand this August. I guess this means more people starve and suffer soon. I find most corporate ESG initiatives to be all PR and no real meat or commitment. What are you doing to reduce the human footprint on the planet?  So many easy things every individual can do. Interestingly, I learned today from a related chart you can see at link below that almond milk uses 40.9% less water than cow's milk. And my doctor recommends it for less cholesterol, too. These easy choices...

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