Entrepreneurship Tips — Business Tips
Scale Sooner and Perform Better - An interview with Go Solo
Posted by Robert Norton on
Scale Sooner and Perform Better - AirTight Management An interview with Go Solo This interview speaks to what I want to talk about most in newer articles, which is scaling and targeting companies that have some product market fit and are ready to begin growing. What's your business, and who are your customers?We help businesses with 5 to 200 employees scale their business by installing all the systems needed for strategy, management, metrics, process improvement, budgeting, and human capital. Tell us about yourselfAs a serial entrepreneur for 14 years, I built and sold four different companies, returning 25x ROI to...
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- Tags: Business Tips, Founder
What are the most common starting mistakes made by the founders?
Posted by Robert Norton on
Prepare for years in advance by study and experience in management, leadership and smaller companies. Read 2–4 books per month. Always be learning. Now, you can build a tiny house alone, but building a significant company requires a team without about 20 different skills that no one person possesses. Many think they can build a skyscraper alone, even without capital! Dumb. A formula for disaster and why 85% of new companies fail. It takes tremendous commitment and perseverance and is always a rollercoaster ride. Almost never a straight, predictable, linear process. Here are some great educational sources I have created...
When is the right time to get adviser/board of directors for a startup?
Posted by Robert Norton on
Firstly, these are two very different things. A BOA is usually a domain expert while a BOD member may bring skills like finance, sales, operation, scaling, marketing or other expertise. Too many boards are dominated by investors who only know finance. The right time to start is yesterday. Usually as soon as you are clear on the mission of the company, which allows you to build out the skills you need on your team. It takes time and patience to develop a BOA member. Few want any formal connection until some value has been built, as the risk is so...
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- Tags: Business Tips, Co-Founder, Management
How Big Must A Market For An MVP And Market Entry Strategy Be?
Posted by Robert Norton on
Absolutely. That is called a “niche” and often is the intersection of a vertical market and application/problem. And even smaller is okay and sometimes an advantage in the beginning. Of course, you also need a vision and steps into larger markets. Generally, $1 billion minimum if you seek institutional capital, as they only invest in companies that can reach $100M in sales after 5–6 years. Even if your price point is $250 that’s a $12.5M market opportunity. Which may be enough to validate your product, tune it, prove your value proposition, price point, marketing, and sales economics to raise funding...
How many managers are needed if you want a company to grow smoothly?
Posted by Robert Norton on
There is a ratio called span of control that says the most people directly reporting to a single manager should be seven. This can vary some based on the people, management systems and other factors, but it generally applies in most areas of a company. More direct reports means the manager will have little time for other work and activities like planning, strategy, communications with outside vendors, etc. Of course, not every manager has seven employees. Some may have only one or two. I usually differentiate this novice as a “supervisor” not a manager. They oversee an employee or two...