Scale Sooner and Perform Better - AirTight Management
An interview with Go Solo
This interview speaks to what I want to talk about most in newer articles, which is scaling and targeting companies that have some product market fit and are ready to begin growing.
What's your business, and who are your customers?
We help businesses with 5 to 200 employees scale their business by installing all the systems needed for strategy, management, metrics, process improvement, budgeting, and human capital.
Tell us about yourself
As a serial entrepreneur for 14 years, I built and sold four different companies, returning 25x ROI to my investors and over $1 billion in profits.
What's your biggest accomplishment as a business owner?
Disrupting the real estate industry by creating the first high-definition, remote touring for residential real estate. Also disrupted financial services with five different products and created The CEO Boot Camp (2004), where we have trained thousands of CEOs and entrepreneurs in best practices for starting and growing companies.
What's one of the hardest things that comes with being a business owner?
In the early days, it is 100% on you and never easy. Later, when you build a team, it gets easier with growth.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
1. Read lots of books on business, marketing, and entrepreneurship. I read 4-6 per month (some audiobooks) for 15 years.
2. Have differentiation and build a sustainable competitive advantage. Many ways to do that but intellectual property, proprietary processes, internal training, and trade secrets are a few.
3. Get a professional coach and mentor that have done exactly what you want to do before. Meaning if you want to grow a company to $10M, only a coach that did that themselves previously. Coaching certifications mean little.
I am going to provide 20-minute Free Business Consultancy to some deserving persons. Check my Schedule here, and set an appointment to discuss
Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. And helps established companies scale faster using the six AirTight Management™ systems. And helps companies successfully raise capital.
Call (619) SCALE06 or Schedule a Call for a complementary strategic consultation.