Services For Startup and Early-Stage Companies

Posted by Robert Norton on

Early-stage companies are the most fragile, have the least resources and the biggest challenges ahead of them.  Developing a new business is one of the biggest challenges in life and generally requires experience in at least five key disciplines (product/service development, finance, sales, marketing, and operations) to do well.   For a founder or entrepreneur and their team to be successful, they must have not only industry domain experience but all these skills available to design the business at both the strategic and tactical levels (a vision).  Taking all these disciplines into account and then allocating resources appropriately for the specific situation among these areas requires much experience and entails many trade-offs and judgment calls.  The only experience can be our guide here.  Identifying and managing risks is also something only experience and knowledge can conquer. For very early-stage businesses, hiring a full-time, experienced CEO is not usually practical until much later, and raising capital without one is nearly impossible today.  Often in an early-stage company, there is not really full-time work to keep a CEO busy, either.  So, like everyone, time gets filled up with tasks not worth the hourly rate of a CEO.  The fact of the matter is that like everyone, 20% of their effort generates 80% of the results.  The logical conclusion is that if you can hire an experienced CEO for 10% or 20% of the time, you can get 50% to 80% of the benefits of having a full-time CEO at a fraction of the cost.

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Mr. Norton can provide CEO level services in one or more of the following ways:

  1. Interim or part-time President or CEO (from a few hours to several days per week as needed)
  2. Behind the scenes' advisor to founders and entrepreneurs on all aspects of business
  3. CEO mentors to help train a founder (see specific program pricing)
  4. An on-call advisor with infrequent or quarterly meetings to develop business plans, strategies, business models and to review company status and plans to make course corrections that are constantly needed in any early-stage venture
  5. Vision development and validation to reduce risk and costs of development and launch of any venture

Early-Stage Company Services

How to Raise Millions for Any Company - Online Video Course


Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. And helps established companies scale faster using the six AirTight Management™ systems. And helps companies successfully raise capital.

Call (619) SCALE06 or email info@AirTightMgt.com for a complementary strategic consultation.


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