Entrepreneurship Tips

You cannot grow a company without some investment in sales and/or marketing. The question is really your time versus capital and which would generate the best results (ROI, speed, quality of leads, etc.).  If your business model and products are sound, you should likely raise some capital, as it will be needed for more than marketing.  It is nearly impossible to build a significant business without some capital and/or sweat equity invested.  You cannot create something out of nothing.Social media allows unpaid marketing and is the most obvious strategy. This can be time-consuming but is also rapid to measure and...

Valuation increase is all about reduction in the risk by achieving new milestones. Any startup worth outside investment has risks because it is doing something new, driven by innovation. If it is not new (differentiated in the market) it cannot demand the high gross margins needed to grow rapidly and pay investors the high return needed for that risk. Each risk that is removed by proving metrics around it is eliminated from the list and bumps the valuation significantly, sometimes by 2X or 3X even. This can mean millions more cash in a financing round and millions more net worth...

  The clash at Twitter is a master class in management styles and a case study in what works and does not work, as well as radical organizational change. As Elon Musk's hard driving style is injected into Twitter's Millennial/woke/snowflake culture, explosive results must be expected. The two extremes in style and the rush to convert one culture into the other has created a circus to watch that has many lessons for all, including Elon. Elon's Asperger's Syndrome prevents him from understanding the needs of the people in the transition - though clearly many cannot make this transition too. Here...

This was a question from a prospective Entrepreneur.  Maybe one that believes that he/she can create a company without any outside investors. Well, whenever you use the word “All” in a sentence you are almost always wrong, but it is true that the vast majority of startups and any company wishing to grow rapidly (scale) will require either outside investors, founder capital investment and/or sweat equity (founders working long-term for only equity). This is because you cannot create something out of nothing. Like in physics, matter cannot be created or destroyed, it only changes form. Cash investment must be converted...

Standing on Top of a Mountain and Calling a Taxi By Henning Schwinum - Republished by permission Founders Seeking Silver Bullets   Bob Norton's preface: Although this article is focused on this phenomenon in sales, I am republishing it here because this concept and unrealistic expectations is true in all areas of business. “What the heck you gonna shoot a silver .44 bullet at anyway?” ‘Jawohlen’ A good friend made this word up years ago when learning German. His definition of ‘Jawohlen’ was standing on top of a mountain and calling a taxi, or ‘calling for the impossible.’ This word...