Entrepreneurship Tips

Using Competitive Landscape Maps as a Positioning Tool Developing a Competitive Landscape Map ("CLM") is a very important early step in developing your market entry strategy and getting other people to understand it. There may be several of these maps (see samples below) charting different market variables that are significant to customers in that market. There should almost always be one that uses quality and price as the X and Y-axis. Additional maps will look at other key dimensions, significant in that space to customers, or dimensions may be major product differences. Sufficient competitive intelligence should be done on each...

How to Increase Sales Without Spending More Ask marketing people what a company should do to increase sales, and most of them will probably say that you've got to spend more money on advertising. Or they'll come up with equally expensive, complicated strategies that they think will capture new prospects. However, the reality is that very few companies obtain really good conversion results from prospect names they have already generated.  Most of those leads go to waste. The conclusion is inescapable: the route to dramatically improved sales is properly optimizing your marketing and sales process. What usually happens within a...

Expectations of Managers It is the goal of all quality organizations to provide its employees with a superior opportunity to grow, both individually and as professionals. Nothing has a greater impact than hiring the right people and having them develop simultaneously with the company’s own growth. It has been frequently shown that appreciation and growth can be stronger motivators for an employee than money and can result in reduced turnover, improved customer service and ultimately generates superior profits for the company. With this in mind, it is best to lay out clear expectations for performance so that employees can achieve both...

Expectations of Executives It is the goal of all qualified organizations to provide their employees with a superior opportunity to grow, both individually and as professionals. Nothing has a greater impact than hiring the right people and having them develop simultaneously with the company’s own growth. It has been frequently shown that appreciation and growth can be stronger motivators for an employee than money and can result in reduced turnover, improved customer service, and ultimately generates superior profits for the company. With this in mind, it is best to layout clear expectations for performance so that employees can achieve both...

Plus the Top 8 Ways To Ensure Your Customer Service Is Not!     Where Are Your Company's Customers Now? Only in the top right "Loyalty" is a sustainable business, everywhere else is living on borrowed time.   Examples of Poor Customer Service Customer service seems to be going down the drain today at more companies than not. It is difficult to have a remote customer experience or transaction with any significant size company without several problems along the way. It is much less of a problem where there is face-to-face contact than on the phone, so I am confining...