Entrepreneurship Tips — Marketing

How to Increase Sales Without Spending More Ask marketing people what a company should do to increase sales, and most of them will probably say that you've got to spend more money on advertising. Or they'll come up with equally expensive, complicated strategies that they think will capture new prospects. However, the reality is that very few companies obtain really good conversion results from prospect names they have already generated.  Most of those leads go to waste. The conclusion is inescapable: the route to dramatically improved sales is properly optimizing your marketing and sales process. What usually happens within a...