News — Operations
The Messaging And Communications Pyramid
Posted by Robert Norton on
Roadmap To Your Vision all It "Brand", call it "Marketing", call it your focus, niche, USP, passion, core value-added -- or whatever you want, but today you need all these things to build a successful company. FOR EARLY-STAGE COMPANIES Before you start selling,before you talk to a single capital source seriously,before you will raise any moneyyou NEED ALL of the above things (at least in iteration #1 or #2). This is not as hard as it sounds if you have help from others with the right expertise. In fact, it can be done in a week or two in...
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