The Full Branding Roadmap Process - 5 Steps Collaborative Process to Create a Brand Strategy
Learn the 5-step collaborative process to create a brand strategy that will make all your marketing work better. And build brand equity in customers' minds.
Prerequisite - Branding Course
This is the 5-Step collaborative process to create a brand strategy for your company. Driven off your Unique Selling Proposition (USP).
A good brand makes your product or service memorable and retains space in the prospect's mind with good feelings about your company. Creating a brand is art, science and requires the creation of an emotional bond and the personification of your company to leverage 10 million years of human evolution and psychology. A good brand creates trust, an emotional reaction and helps differentiate to get higher prices and margins. And lots more. Learn about branding with hundreds of examples in this course. No successful company fails at branding. It is a critical element of company success.
Stop struggling with your brand by using this step-by-step process to upgrade it and make your company more profitable. Only the CEO can drive the brand because it must be used in every area of the business every day as a filter on key decisions. It often even drives hiring and culture.
This course was created by our founder, Bob Norton, who has raised over $40 million in early-stage capital from many sources and categories. And has also returned over a billion dollars in profits to his investors during his 30-year career as a serial entrepreneur. Like all of our courses and material from The CEO and Entrepreneur Boot Camp (www.CEOBootCamp.us), it is very practical and how to from someone who has been there and done that. It is not theoretical or academic, but from decades of experience and real-world wisdom gained in the trenches.
You can take this course at any speed and will have access for a long time. It will also provide you with many tools and checklists, including free, bonus legal documents that could save you thousands of dollars in legal fees by starting with these templates.
All of our courses come with a limited 100% money-back guarantee. And are our jam packed with practical information that can literally make or save you millions of dollars in a few years or even hundreds of millions over your career or building a significant company.
Don't miss this opportunity to set the brand of your business with proper guidelines.
If you decide to upgrade to the full CEO & Entrepreneur Boot Camp 50% of past purchases will be applied on request.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Starting and Growing Companies
- As a CEO since 1989 Mr.Norton has grown two startups to over $100M in sales within five years and returned over $1 billion in profits to his investors
- CEO Coach and Adviser since 2002. Independent Director. Specialist in scaling.
- Grew two startups to $100M and $156M in sales in 5 years and 3 years
- Founded six companies with four exits totaling over $1 billion in profits to investors. Two others still growing.
- Author of four books including: The Startup Manual & Leadership, co-written with Warren Bennis, "The Father of Leadership"
- Over 125 published articles and 360+ training videos
- Creator of The CEO & Entrepreneur Boot Camps that have run since 2004 and graduated thousands of CEOs and executives from over 40 countries
- Creator of AirTight Management, the world's first modular Management Operating System (MOS) to prepare companies to scale smoothly