The Growth and Scaling Course Series - How to Scale Any Business to $100M+

The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
The Growth and Scaling Course Series - How to Scale Any Business to $100M+
business, growth, sales, marketing, finance, product development, founder, CEO, team, scaling, capital, venture capital, investors, entrepreneurship, dashboards, process, innovation, product development, management, operations, raising funds, hiring, manager development
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Designed for Company CEOs, Founders & Senior Teams. Hundreds of Secrets to Scaling Companies That Few CEOs Know

This program is a Masterclass for any C-Level Executive to Grow a Company more Rapidly and Smoothy. No university or MBA program in the world teaches this material. It comes from 30+ years' experience scaling companies. 

Only 1 in 400 (0.25%) Companies Ever Reach $10M in annual sales, and Only 1 in 6,300 (0.002%) Reach $100M. This course series can help you get there, as our Founder has done many times. 

Recorded Live in Twelve 90-Minute Live Sessions. 
Edited for clarity and accuracy. 

This course series will set you up for success and help you develop a multi-year roadmap and growth strategy that attracts better employees, investors, and partners.  And improves your business’s equity value by 2X to 10X. Even 32-64X over 5-6 years. That is the impact of 50% to 100% a compound annual growth rate (CAGR). Almost no one figures these things out by themselves. It takes a decade of experience in growth companies due to the complexity and art. Hence, the 99.75% failure rate at reaching only $10M in sales. 

We have selected the most common failure points and problems in company growth that literally 99.75% of companies encounter. Get a complete checklist of things you need to prepare.  Content + Q & A + problem-solving opportunities. See a sample session partial replay here.   These sessions are dense with content and this is the equivalent of a few college courses. And will provide a growth roadmap for years. 

Here is a list of each workshop session and theme:  

  1. Top 40 Things You Need to Scale. Are you ready? How do you know?
    Here, we covered the "Top 40 Things You Need to Scale," offering a detailed checklist that addressed often underestimated requirements. 

  2. The Team Requirements - The three required experts needed to scale. 
    "The Team Requirements," focused on the critical benchmarks for building a capable team and avoiding common pitfalls. Objective standards for hiring. 

  3. The 26 Standard Processes Required to Scale. Companies crash and burn without them.
    In this workshop, we explored "The 26 Standard Processes Required to Scale," emphasizing the importance of thorough documentation for training and optimization.


  4. Your Go-To-Market Strategy - Targeting niche markets to avoid fighting 800-pound gorillas. The tools to decide how, why and which niches. 
    Every billionaire ever does this, including Elon Musk, Mark Zuckerberg , Bill Gates and Richard Branson. Here, we redefined the "Go-To-Market Strategy," covering essential elements such as vision, total addressable market (TAM), and financial models. Most get this totally wrong which means raising no capital and failure, or a permanently small company. 


  5. The Reorgs Needed Regularly and How to Do Them
    Growth companies need to reorg every 6 to 12 months. Do it right or lose staff each time. This process is crital and planned 6-months in advance. Learn the secrets of promoting internally more.

  6. Recruiting and Training Top People in Management and the C-Suite 
    Strategies for attracting and retaining top talent. This creates a self-fulfilling prophecy of success, and is 50% of any CEO's job. Controlling your culture. Creating high-performance teams and constant innovation. 


  7. Raising Capital and the Many Sources Beyond Angels and VCs at Higher Valuations with Fewer strings attached
    This workshop session comprised of "Raising Capital," exploring various funding sources beyond traditional angels and VCs. 


  8. The Virtuous Circle and Economics of Scaling Sales 
    You can use 3 to 10X the valuation of your business (and stock) as soon as you get this right. Risk is lowered massively opening up larger and cheap capital rounds, and forma  5X larger investor audience too. Keep more of your stock, don't become a 5% founder/owner like most big exits. 

  9. Compensation Programs for Founders, Managers and Executives Using Equity
    Delved into equity packages that can attract the top talent you need and keep them 4, 5 or more years. Key insights into structuring compensation.


  10. Designing in Sustainable Competitive Advantage That Can 5X to 10X P/Es and Your Valuation
    Learn how to enhance valuations significantly much earlier by layering in more barriers to entry, IP, secret sauce and recurring revenue to multiply enterprise value. There are many ways to drive your valuation up. Driving up the P/E is often ignored as a "given" in your sector, not true. 


  11. The Discipline of Management Cadence and Process Management
    Establish consistent management rhythms and optimizing leadership processes from 75+ years of Management Science few know and use, but Apple, Intel, Google and other top companies use every day. Also learn practical strategies for maintaining efficiency and alignment as any businesses scales.


  12. The Finance Systems and the Long-term Financing Strategy
    The finance, budgeting, capital raising and planning needs. The four levels of finance. Who you need when. The CFO, Controller CAP, bookkeeper and tax specialist. The reports and cadence of financial reviews. Using a Fractional CFO - when, how much and who? 

    Bonus Course: The Top Ten AI Applications For CEOs. 
    Here you will find a process to leverage AI

    and the top 10 AI tools every CEO should be looking at to enhance productivity, quality, revenue and cost savings. Innovate or die! 

All courses are designed for Owners, Founders, CEOs, COOs and VPs of companies with at least $500,000 in annual sales (ARR).  Who wants to get to $10M+, or $100M+.  And you may share these course series with your company's internal team or watch all together to pause and discuss key ideas and implementation. 

Over 260 slides, models, tools, best practices and concepts that make the difference between a small $1M company and a large, growing one worth $400M and more. No kidding! Its just maths. 

To get immediate access to full recordings of all these sessions purchase this package now. Or call (619) SCALE06 9am to 6pm CT, with any questions or guidance in our Leadership and management development programs. 



Bob Norotn

About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Starting and Growing Companies


  • As a CEO since 1989 Mr.Norton has grown two startups to over $100M in sales within five years and returned over $1 billion in profits to his investors
  • CEO Coach and Adviser since 2002. Independent Director. Specialist in scaling.
  • Grew two startups to $100M and $156M in sales in 5 years and 3 years
  • Founded six companies with four exits totaling over $1 billion in profits to investors. Two others still growing.
  • Author of four books including: The Startup Manual & Leadership, co-written with Warren Bennis, "The Father of Leadership"
  • Over 125 published articles and 360+ training videos
  • Creator of The CEO & Entrepreneur Boot Camps that have run since 2004 and graduated thousands of CEOs and executives from over 40 countries
  • Creator of AirTight Management, the world's first modular Management Operating System (MOS) to prepare companies to scale smoothly