Marketing is getting more complex and expensive every year because channels are expanding, and customer acquisition costs continue to rise and be a larger risk and expense to companies. Strong marketing builds great companies. Luckily, it is also getting more measurable from online tracking. However, the fundamentals of marketing have never changed, and never will.
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This Certification Program will teach you how to plan new market entries, find the best customers, do great market research and competitive intelligence and develop marketing plans that win markets. You will also learn the psychology and principles of the human condition and psychology that allow marketing to stick, make people feel emotional, and motivate people to buy products.
You can take this Professional Certification Program at any speed and will have access for three months. It will also provide you with many tools and checklists, including the right to download and use this copyrighted tool in your company.
All of our courses come with a limited 100% money-back guarantee. And are jam-packed with practical information that can literally make or save you millions of dollars in a few years, or even hundreds of millions over your career or building a significant company.
About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Starting and Growing Companies
- As a CEO since 1989 Mr.Norton has grown two startups to over $100M in sales within five years and returned over $1 billion in profits to his investors
- CEO Coach and Adviser since 2002. Independent Director. Specialist in scaling.
- Grew two startups to $100M and $156M in sales in 5 years and 3 years
- Founded six companies with four exits totaling over $1 billion in profits to investors. Two others still growing.
- Author of four books including: The Startup Manual & Leadership, co-written with Warren Bennis, "The Father of Leadership"
- Over 125 published articles and 360+ training videos
- Creator of The CEO & Entrepreneur Boot Camps that have run since 2004 and graduated thousands of CEOs and executives from over 40 countries
- Creator of AirTight Management, the world's first modular Management Operating System (MOS) to prepare companies to scale smoothly