Market Research for 100% Successful Market Entry - Every Time

Market Research for 100% Successful Market Entry - Every Time
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Learn how market research will steer your enterprise to success. 

After completing this course, you will learn new market research concepts that will help your company design ONLY what customers will pay for, too. Research has shown that over 40% of startups fail because the market does not want the product or service they create. Learn to not just research but also validate the need for a product before building it.

This Course Covers                     

  1. Part A - Agenda and Introduction
  2. Part B - Proper Steps for Market Research and outline of the process
  3. Part C - The Product Launch Process
  4. Part D - Iterative Process, Types of Research, 11 Steps to Success
  5. Part E - Niche Marketing, Segmentation and Profiling
  6. Part F - Micro segmentation, 4Ps, 7Ps and Defining Your Market Well
  7. Part G - Bottom Up, Accurately Defining a Niche, Tool
  8. Part H - Geography, The Bell Curve of Markets, Matching Selling Strategy to a Niche

This course was created by our founder, Bob Norton, who has raised over $40 million in early-stage capital from many sources and categories. And has also returned over a billion dollars in profits to his investors during his 30-year career as a serial entrepreneur. Like all of our courses and material from The CEO and Entrepreneur Boot Camp (, it is very practical and how to from someone who has been there and done that. It is not theoretical or academic, but from decades of experience and real-world wisdom gained in the trenches.

You can take this course at any speed and will have access for a long time. It will also provide you with many tools and checklists, including free, bonus legal documents that could save you thousands of dollars in legal fees by starting with these templates.

All of our courses come with a limited 100% money-back guarantee. And are our jam packed with practical information that can literally make or save you millions of dollars in a few years or even hundreds of millions over your career or building a significant company.

If you decide to upgrade to the full CEO & Entrepreneur Boot Camp 50% of past purchases will be applied on request. 

Bob Norotn

About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Starting and Growing Companies

  • As a CEO since 1989 Mr.Norton has grown two startups to over $100M in sales within five years and returned over $1 billion in profits to his investors
  • CEO Coach and Adviser since 2002. Independent Director. Specialist in scaling.
  • Grew two startups to $100M and $156M in sales in 5 years and 3 years
  • Founded six companies with four exits totaling over $1 billion in profits to investors. Two others still growing.
  • Author of four books including: The Startup Manual & Leadership, co-written with Warren Bennis, "The Father of Leadership"
  • Over 125 published articles and 360+ training videos
  • Creator of The CEO & Entrepreneur Boot Camps that have run since 2004 and graduated thousands of CEOs and executives from over 40 countries
  • Creator of AirTight Management, the world's first modular Management Operating System (MOS) to prepare companies to scale smoothly