Designing and Optimizing a Business for Sustainable Competitive Advantage (SCA)

Designing and Optimizing a Business for Sustainable Competitive Advantage (SCA)
  • $895.00
    Unit price per 
  • Save $2,600

  • American Express
  • Discover
  • Mastercard
  • Visa
  • Amazon
  • Apple Pay
  • Google Pay
  • PayPal

Learn from these 9 courses that will help any company turn into a market leader when implemented properly

This collection of courses will help any company enhance its market position, profits, differentiation, and innovation using timeless techniques that the most successful Entrepreneur's use, but few know. It is a portion of The CEO & Entrepreneur Boot Camp that is focused on strategy, positioning, intellectual property, business model design, innovation and risk reduction. It will help create barriers to entry that can be maintained long-term and can double a company's value or even 10X it as shown in examples of the higher price to earnings multiples companies that implement these strategies will get in public markets.

These nine courses will help any company turn into a market leader when implemented properly: 

  1. The Corporate Vision - The 11 Requirements and Why Visions Work
  2. Market Research for 100% Successful Market Entry
  3. Competitive Intelligence - What Many Fail to Do at Their Peril
  4. Competitive Strategy & Positioning to Differentiate & Dominate Your Niche
  5. Business Model Design - Optimizing for Growth & Profit
  6. Creating Sustainable Competitive Advantage (SCA) and Differentiation
  7. Intellectual Property - Patents, Copyrights, Trademarks and Trade Secrets
  8. Innovation and Disruption to Create More Sustainable Competitive Advantage
  9. Risk Landscape Mapping - How to Optimize Your Business Model to Eliminate Most Risk

This course was created by our founder, Bob Norton, who has raised over $40 million in early-stage capital from many different sources and categories. And has also returned over a billion dollars in profits to his investors during his 30-year career as a serial entrepreneur. Like all of our courses and material from The CEO and Entrepreneur Boot Camp (, it is very practical and how to from someone who has been there and done that. It is not theoretical or academic, but from decades of experience and real-world wisdom gained in the trenches.

You can take this course at any speed and will have access for a long time. It will also provide you with many tools and checklists, including free, bonus legal documents that could save you thousands of dollars in legal fees by starting with these templates.

All of our courses come with a limited 100% money-back guarantee. And are our jam packed with practical information that can literally make or save you millions of dollars in a few years or even hundreds of millions over your career or building a significant company.

Bob Norotn

About Your Instructor, Bob Norton, Serial Entrepreneur and Top Expert in Starting and Growing Companies

  • As a CEO since 1989 Mr.Norton has grown two startups to over $100M in sales within five years and returned over $1 billion in profits to his investors
  • CEO Coach and Adviser since 2002. Independent Director. Specialist in scaling.
  • Grew two startups to $100M and $156M in sales in 5 years and 3 years
  • Founded six companies with four exits totaling over $1 billion in profits to investors. Two others still growing.
  • Author of four books including: The Startup Manual & Leadership, co-written with Warren Bennis, "The Father of Leadership"
  • Over 125 published articles and 360+ training videos
  • Creator of The CEO & Entrepreneur Boot Camps that have run since 2004 and graduated thousands of CEOs and executives from over 40 countries
  • Creator of AirTight Management, the world's first modular Management Operating System (MOS) to prepare companies to scale smoothly