Detailed Comparison of Our Professional Certification Programs
All our certification programs were designed and created by our founder and CEO, Bob Norton, who has been a Serial Entrepreneur since 1989 and has generated many billions in product sales and profits for his investors. They all come from real-world experience, not academic theory. And they are all filled with tools, tips and “How to” checklists to help you succeed.
Each Certification Program is designed for a particular career path, with The CEO Boot Camp™ and Master of Business Acceleration™ Certification Program being for CEOs. Students who take any Certification Program can use those course credits in other programs and get a discount for tuition paid in others within one year of completion.
Generally, a CEO or Founder would benefit from our Master of Business Acceleration™ Certification Program. However, not everyone can take the time and often co-founders can be trusted to handle other areas of the business well from their complementary experience
| Course Title/Description | CEO Boot Camp | Management | Marketing | Strategy | Growth & Scaling | Master in Business Acceleration |
| Learn More & Register: | ||||||
| Recommended For: | Founders, CEOs, Prospective Founders | All Management | CMO, VP of Marketing, Market Directors | CEOs, Founders, VP of Strategy, Product Managers, Consultants, coaches. | All managers, Directors and VPs in charge of a business department | CEOs, Founder, Co-Founders, Board of Director members |
| How to Take this Course Using Learning Science | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| The Corporate Vision - The 11 Requirements and Why Visions Work | ✔ | ✔ | ✔ | ✔ | ✔ | |
| Eight Psychology Principles that Can Kill that CEOs & Hiring Managers Must Understand |
Elective | ✔ | ✔ | |||
| Marketing | ||||||
| Market Research for 100% Successful Market Entry | ✔ | ✔ | Elective | ✔ | ||
| Competitive Intelligence - What Many Fail to Do at Their Peril |
✔ | Elective | ✔ | ✔ | ✔ | ✔ |
| Entrepreneurial & Intrapreneurial Marketing Fundamentals and Models |
✔ | Elective | ✔ | |||
| Market Entry Strategy Versus Go To Market - You Need Both | ✔ | Elective | ✔ | ✔ | ✔ | |
| Branding - Leveraging 10 Million Years of Evolution & Emotion |
✔ | Elective | ✔ | ✔ | ✔ | |
| Designing Your Brand - Full Process & Roadmap and Examples | ✔ | Elective | ✔ | |||
| Apple Case Study - The 44-Year Path and Evolution to a $1 Trillion Company |
✔ | Elective | Elective | |||
| Strategy | ||||||
| Competitive Strategy & Positioning to Differentiate & Dominate Your Niche |
✔ | ✔ | Elective | ✔ | ✔ | |
| Creating Sustainable Competitive Advantage (SCA) and Differentiation | ✔ | ✔ | ✔ | |||
| Risk Landscape Mapping - How to Adjust Your Business Model to Eliminate Most Risk |
✔ | ✔ | ✔ | |||
| Business Model Design - Optimizing for Growth & Profit | ✔ | ✔ | ✔ | |||
| Product Development, Innovation and Disruption | ||||||
| Product and Service Development - Getting 10X Productivity & Innovation for Less Money |
✔ | ✔ | ||||
| Innovation and Disruption to Create Sustainable Competitive Advantage | Elective | ✔ | ✔ | ✔ | ||
| Intellectual Property - Traps and Tips - Protecting your Business via SCA | Elective | Elective | ✔ | Elective | ✔ | |
| Trade Secrets, Patents, Trademarks, Copyrights, NDAs and Legal Issues |
||||||
| Hiring & Building Your Management Team - The Skill Set Matrix(TM) |
✔ | ✔ | ✔ | ✔ | ||
| Personality Testing And Interviewing to Improve Match, Tenure and Culture |
✔ | ✔ | ||||
| Your Finance Infrastructure and Systems Needed | ✔ | ✔ | ✔ | |||
| Using Professional Services - Lawyers, Consultants and Accountants Oh-My |
Elective | Elective | ✔ | |||
| Management & Scaling Related | ||||||
| OKR & MBO For 56% More Value Creation and High Performance |
Elective | ✔ | ✔ | |||
| The Five Stages of Corporate Development Model | ✔ | ✔ | ✔ | |||
| The Strategic Planning Process Roadmap | ✔ | ✔ | ||||
| Dashboards 101 - The Basics | ✔ | ✔ | ✔ | |||
| Dashboards 201 - For Managers | ✔ | ✔ | Elective | |||
| Dashboards 301 - For CEO & C-Level Executives | ✔ | ✔ | Elective | |||
| Operations and Customer Services Best Practices (old DVD live event recording) |
✔ | Elective | ||||
| The 5-Styles of Management Every CEO Must Use and Coach On | ✔ | |||||
| The Top 10 Challenges of Scaling a Business | ✔ | ✔ | ||||
| Fundraising | ||||||
| How to Raise Millions for Any Company - Foundational Requirements |
Elective | ✔ | ||||
| Raising Capital From Angels - To be recorded as Live Webinar |
✔ | |||||
| Raising Capital From Institutions Like VCs and Corporations - Live Webinar Part 2 or 3 |
Elective | ✔ | Elective | |||
| Your Finance Strategy and Raising Capital from Angels, VCs and 48 Other Sources |
Elective | ✔ | ✔ | ✔ | ||
| Total Courses Required: | 14 | 12 | 11 | 11 | 15 | 26 |
| Choice of Electives: | 6 | 4 | 2 | 4 | 2 | 6 |
| Elective Courses Required: | 2 | 1 | 1 | 2 | 1 | 3 |
| Your employer may reimburse your tuition 100% of partially. If not it is generally tax deductible. | ||||||
| Price: | $2,995 | $699 | $599 | $699 | $799 | $12,995 |
| Details & Registration: | ||||||
| Estimated course hours including Q & A and Group Coaching time: | 16 | 24 | 22 | 22 | 30 | 52 |
| Recommended Completion time (weeks): | 12 | 12 | 12 | 12 | 12 | 50 |
| Total Weekly Online webinar Sessions (60-90 minutes): | 12 | 12 | 12 | 12 | 12 | 40 |